Larry Rosin: What’s a podcast again?
This guest column by Larry Rosin, President of Edison Research, was originally published on The Infinite Dial blog. One of the most exciting developments of 2014 in the audio space was what seems to be...
View ArticleLarry Rosin: A Potential Breakthrough for Podcasting Among Hispanics
This guest column by Larry Rosin, President of Edison Research, was originally published on The Infinite Dial blog. A story of great potential significance appeared in today’s radio/audio trades. Eddie...
View ArticlePodcast listening surges: Edison Research
In advance of The Infinite Dial 2016 this Thursday, Edison Research has released one result of its large-scale consumer survey of American listening habits. In it, Edison announces that podcast...
View ArticleMILESTONE: Online radio a weekly habit for Americans
Edison Research has released another factoid in advance of its Infinite Dial 2016 webinar on Thursday, and it’s a landmark in the evolution of streaming audio. Half of Americans 12 years and older...
View ArticlePandora, YouTube, AM/FM, Spotify compete for ears as American listenership...
The Infinite Dial, a consumer research project that tracks listening habits and trends of American teens and adults, was released today for 2016, co-produced by Edison Research and Triton Digital and...
View ArticleThe decline of radio(s)
FreeImages.com/Griszka Niewiadomski Radio listening has kept its reach during this time of digital disruption. As measured and documented by Nielsen, broadcast radio touches over 90% of all age groups....
View ArticleYouTube’s quiet domination
YouTube’s penetration into the music lives of Americans is a snapshot of stealthy domination captured by last week’s Infinite Dial release. YouTube has become complicated, which obscures its story....
View ArticleInfinite Dial date is announced: March 9
Edison Research and Triton Digital, co-producers of The Infinite Dial, have announced the date of this year’s webinar release: It is March 9 at 2:00pm EST. Go here to register for the webinar. Tom...
View ArticleInfinite Dial: Steady rise for podcasting; continued super-listening
In today’s Infinite Dial 2017 webinar, we learned that recognition of podcasting, and listening, are continuing to grow. The latest data show that familiarity with the term “podcasting” has been on a...
View ArticleInfinite Dial: Pandora still atop brand awareness; Spotify listening surges
Pandora continues to top the rankings of audio brand awareness in the Infinite Dial. According to the data from Edison Research and Triton Digital, 86% of respondents were aware of Pandora. iHeartRadio...
View ArticleInfinite Dial: AM/FM radio holds steady in the car, digital sources gain
Car listening continues to be a topic of interest for the audio industry. The Infinite Dial from Edison Research and Triton Digital charted the latest trends for what people hear behind the wheel....
View ArticleKey insights from The Infinite Dial 2017
The Infinite Dial 2017 was released yesterday, and RAIN News covered many of the details in near-realtime. Here, some of the highlights — potential industry-shifting survey results which we think will...
View ArticleSteve Goldstein: 5 Key Takeaways From The Infinite Dial About Podcasting
Steve Goldstein’s Amplifi Media works with media companies and podcasters in developing audio content strategies. This column was originally published on Blogstein, the Amplifi blog. Edison Research...
View ArticleSteve Goldstein: Why Many Radio Station Podcasts Underperform
Steve Goldstein’s Amplifi Media works with media companies and podcasters in developing audio content strategies. This column was originally published on Blogstein, the Amplifi blog. One of the reasons...
View ArticleRadio and streaming enjoy healthy reach in Australia
Radio is the top source of audio consumption for Australians, with 85% listening to either an AM/FM or a DAB+ station in an average week. That’s the update in Edison Research’s new report: The Infinite...
View ArticleYoung listeners boost Australia podcast stats (Infinite Dial)
The recent Infinite Dial Australia report from Edison Research shared some data points about the position of podcasts in that nation. The audio format was known to 72% of respondents, while 29% of...
View ArticleThe Infinite Dial study will now have a report focused on Canada’s digital...
Triton Digital and Edison Research announced that they will expand their Infinite Dial study to cover Canada. The research will offer a comprehensive view of Canadian digital media consumption,...
View ArticleInfinite Dial 2018: Pandora tops the audio brand charts
Pandora continues to top the awareness of audio brands in the Infinite Dial 2018. The audio company had 85% awareness among the respondents. iHeartRadio rated second in awareness at 67%, followed by...
View ArticleInfinite Dial 2018: AM/FM radio still leads in-car audio
AM/FM radio is holding onto its strong lead as the most-used source of audio in cars. According to the latest Infinite Dial results, 82% of respondents ever tune in to AM/FM radio. That rate is the...
View ArticleInfinite Dial 2018: Monthly and weekly online audio listening reach new highs
The Infinite Dial 2018 shows steady growth in online audio. The latest installment of the research project found that 64% of survey respondents, or an estimated 180 million people, listened to online...
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